How it all began: The Story Behind Forever Soles
Posted: Oct 16 2015
Hi, my name is Angie and I am the director of Forever Soles. I was born and raised in the beautiful coastal town of Byron bay, Australia. As soon as I finished school, I moved to Sydney to pursue my career in fashion. I spent my days studying and working in a variety of fantastic companies learning about fashion production, off-shore manufacturing, designing and developing products. I spent seven years in the big city but always longed to go back to my hometown. I yearned to feel the sand beneath my feet, smell the salty breeze, and enjoy the feeling of complete freedom and relaxation of home. My husband and I decided we needed the change of scenery from the urban jungle to the sun, sand, and fresh ocean breeze and moved back home.
The idea for Forever Soles came to me when I was planning my own wedding. It was challenging to find a pair of shoes that could take me from rainforest, to beach, to dance floor as my wedding called for. I wanted something comfortable that suited my style. I also wanted something that reminds me of my childhood home by the sea. I embellished a pair of espadrilles for myself and there the dream began. Since then, I have committed myself to creating beautiful products for brides that captures that same feeling of home, freedom, complete comfort, and quality.
Forever Soles is about finding your lifetime partner, taking each step to forever, relishing the joyous feeling of love, and feeling naturally beautiful on your big day. It’s also about staying true to yourself, remembering your roots, and having complete freedom as you begin your journey with your soul mate.
These are the things I think about when designing my products. Each piece speaks of the love, joy, and breathless anticipation every bride feels on the most important day of her life. It is my most cherished hope that as you go through my shop, you will see something you’ve always imagined yourself wearing as you walk down the aisle.
The name Forever Soles came from my wish for everyone to find their true love with whom they can share their world for the rest of their lives. I also want people to recognise that my products are of high quality that can last a lifetime.
Forever Soles shoes and accessories are for the free-spirited, the adventurous, the romantic, the explorers, the beach lovers, the gypsies, the hippies and the bohemian princesses. May you find something here that connects with your soul.